Ignorance and international entrepreneurship : two sides of a blade in the decision to enter a foreign market
Year of publication: |
2022
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Authors: | Bastian, Bob ; Zucchella, Antonella |
Published in: |
The international dimension of entrepreneurial decision-making : cultures, contexts, and behaviours. - Cham, Switzerland : Springer, ISBN 978-3-030-85949-7. - 2022, p. 81-98
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Subject: | Entrepreneurship cognition | Decision-making | Cognitive biases | International entrepreneurship | Foreign market entry | Internationaler Markteintritt | International market entry | Entrepreneurship | Entrepreneurship approach | Kognition | Cognition | Entscheidung | Decision | Multinationales Unternehmen | Transnational corporation | Unternehmensgründung | Business start-up | KMU | SME |
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