Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Man Yang
| Year of publication: |
2018
|
|---|---|
| Authors: | Yang, Man |
| Published in: |
International journal of export marketing. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2059-089X, ZDB-ID 2867575-7. - Vol. 2.2018, 3, p. 231-248
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| Subject: | international new venture | INV | international marketing | international entrepreneurship | decision-making | effectuation | Unternehmensgründung | Business start-up | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Entrepreneurship | Entrepreneurship approach | Entscheidung | Decision | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEXPORTM.2018.098942 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012041631