Il family brand nella comunicazione online. Un focus sul settore vino
Year of publication: |
2013
|
---|---|
Authors: | Gallucci, Carmen ; Santulli, Rosalia |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2013/4.2013, 4, 7, p. 127-148
|
Publisher: |
FrancoAngeli Editore |
Subject: | Family business | corporate brand identity | corporate brand image | content analysis | regression model |
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