Exploring the logics of corporate brand identity formation
Year of publication: |
2012
|
---|---|
Authors: | Blombäck, Anna ; Ramírez‐Pasillas, Marcela |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 17.2012, 1, p. 7-28
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate brand management | Corporate brand identity | Marketing communications | Family business | Corporate branding |
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