Illicit to legal : marijuana as a de-stigmatising product and the role of social acceptability in new product adoption
Year of publication: |
2020
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Authors: | Simkins, Travis J. ; Allen, B. J. |
Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2204-0226, ZDB-ID 2180355-9. - Vol. 22.2020, 4, p. 447-468
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Subject: | Marijuana | new product adoption | product innovation | really new products | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Innovationsdiffusion | Innovation diffusion | Drogenkonsum | Drug consumption | Innovationsakzeptanz | Innovation adoption |
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