Illusion of variety : lower readability enhances perceived variety
Year of publication: |
September 2016
|
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Authors: | Huang, Zhongqiang Tak ; Kwong, Jessica Y. Y. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 674-687
|
Subject: | Readability | Variety perceptions | Metacognition | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Wahrnehmung | Perception |
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