Image and issue advertising : a corporate and public policy perspective
Year of publication: |
1985
|
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Authors: | Health, Robert L. ; Nelson, Richard Alan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 2, p. 58-68
|
Subject: | Werbungsrecht | Vereinigte Staaten |
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