Public relations and reputation management in a crisis situation : how Denny’s Restaurants reinvigorated the firm’s corporate identity
Ali M. Kanso, Steven R. Levitt, and Richard Alan Nelson
| Year of publication: |
2010
|
|---|---|
| Authors: | Kanso, Ali M. ; Levitt, Steven R. ; Nelson, Richard Alan |
| Published in: |
The handbook of crisis communication. - Chichester : Wiley-Blackwell, ISBN 1-4051-9441-3. - 2010, p. 359-377
|
| Subject: | Gastronomie | Restaurant industry | Ethnische Diskriminierung | Ethnic discrimination | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Krisenmanagement | Crisis management | Diversity Management | Diversity management | Öffentlichkeitsarbeit | Public relations | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003929418