Image campaign
Dirk Miller
| Year of publication: |
2006
|
|---|---|
| Authors: | Miller, Dirk |
| Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 421-430
|
| Subject: | Politikfinanzierung | Political finance | Markenimage | Brand image | Wahlkampf | Electoral campaign | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects | Herkunftsbezeichnung | Designation of origin |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003368625