Image Reinforcement or Impairment : The Effects of Co-Branding on Attribute Uncertainty
Year of publication: |
2005
|
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Authors: | Geylani, Tansev ; Ter Hofstede, Frenkel ; Inman, Jeffrey |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenimage | Brand image | Risiko | Risk | Markenführung | Brand management | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (44 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 2005 erstellt |
Other identifiers: | 10.2139/ssrn.757404 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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