The branding of tourist destinations : theoretical and empirical insights
Year of publication: |
2018 ; First edition
|
---|---|
Other Persons: | Camilleri, Mark Anthony (ed.) |
Publisher: |
Bingley, UK : Emerald Publishing |
Subject: | Tourismus | Tourism | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Destinationsmarketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (xx, 241 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-78769-373-9 ; 978-1-78769-374-6 |
Other identifiers: | 10.1108/9781787693739 [DOI] |
Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Scherhag, Knut, (2022)
-
Scherhag, Knut, (2022)
-
Managing and marketing tourist destinations : strategies to gain a competitive edge
Kozak, Metin, (2011)
- More ...
-
The planning and development of the tourism product
Anthony, Camilleri, Mark, (2019)
-
Strategic corporate social responsibility in tourism and hospitality
Camilleri, Mark Anthony, (2020)
-
Camilleri, Mark Anthony, (2020)
- More ...