Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Anton Glogger
| Year of publication: |
1999
|
|---|---|
| Authors: | Glogger, Anton |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Sponsoring | Imagetransfer |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 267 S. |
|---|---|
| Series: | Europäische Hochschulschriften / Reihe 5, Volks- und Betriebswirtschaft. - Bern ; Frankfurt am Main ; Berlin [u.a.] ; Wien : Lang, ISSN 0531-7339. - Vol. Bd. 2429 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: München, Univ. der Bundeswehr, Diss., 1998 |
| ISBN: | 3-631-34629-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004769008