Imagine transfer in a sponsorship alliance
Year of publication: |
2013
|
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Authors: | Wiedmann, Klaus-Peter ; Gross, Philip |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 30.2013, 1, p. 22-35
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Subject: | Strategische Allianz | Strategic alliance | Sponsoring | Sponsorship |
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