IMC, social media and UK fashion micro-organisations
Year of publication: |
2017
|
---|---|
Authors: | Henninger, Claudia Elisabeth ; Alevizou, Panayiota J. ; Oates, Caroline J. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 668-691
|
Subject: | Fashion industry | Integrated marketing communications | IMC | Social media | Micro-organisations | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
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