The impact of digital influencers’ characteristics on purchase intention of fashion products
Marina Alexandra Gomes, Susana Marques and Álvaro Dias
| Year of publication: |
2022
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|---|---|
| Authors: | Gomes, Marina Alexandra ; Marques, Susana Henriques ; Dias, Álvaro Lopes |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 3, p. 187-204
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| Subject: | Digital influencers | fashion industry | influencer marketing | purchase intention | social media | Mode | Fashion | Social Web | Social web | Influencer | Bekleidungsindustrie | Clothing industry | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2039263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270709