IMP and service-dominant logic : divergence, convergence and development
Year of publication: |
2011
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Authors: | Ford, David |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 231-239
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Subject: | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsmarketing | Services marketing | Strategisches Management | Strategic management |
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