Impact of casino free play on the wagering behavior of light- and medium-user groups : the importance of winning at the bottom of the database
Year of publication: |
2022
|
---|---|
Authors: | Lucas, Anthony F. ; Cho, S. Ray ; Singh, Ashok K. |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 3, p. 418-428
|
Subject: | casino marketing | free play | house-money effect | loyalty programs | prospect-theory-with-memory effect | Glücksspiel | Gambling | Beziehungsmarketing | Relationship marketing |
-
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine, (2015)
-
Estimating the effect of casino loyalty program offers on slot machine play
Lucas, Anthony F., (2017)
-
Free-play impact by customer segment
Lucas, Anthony F., (2020)
- More ...
-
How do free-play offers affect gambling behavior?
Cho, S. Ray, (2023)
-
Lucas, Anthony F., (2009)
-
Estimating the effect of racino restaurant sales on slot wagering volume
Kalargyrou, Valentini, (2012)
- More ...