Is the impact of CSR similar across borders? : an exploratory study comparing young adults' perceptions of CSR between Puerto Rico and United States
Mari Luz Zapata-Ramos and Yeonsoo Kim
| Year of publication: |
2018
|
|---|---|
| Authors: | Zapata-Ramos, Mari Luz ; Kim, Yeonsoo |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 1, p. 128-151
|
| Subject: | CSR awareness | CSR dimensions | CSR importance | Puerto rico | Purchase Intent | Supportive Communication Intent | Corporate Social Responsibility | Corporate social responsibility | USA | United States | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1346538 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875360