Impact of brand authenticity on word-of-mouth for tourism souvenirs
Year of publication: |
2024
|
---|---|
Authors: | Tanaka, Shoji ; Kim, Changju ; Nishihara, Akihiro |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2290222, p. 1-20
|
Subject: | brand authenticity | company’s commitment to the brand’s roots | craftsman passion | food souvenir | tourism | word-of-mouth | Tourismus | Tourism | Markenführung | Brand management | Virales Marketing | Viral marketing | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Tourismusmarketing | Tourism marketing |
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