Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Year of publication: |
2012
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Authors: | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 11 (9.11.), p. 1581-1602
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