Impact of brand diversification on firm performance : a study of restaurant firms
Kyuwan Choi; Kyung Ho Kang; Seoki Lee; Kyuseok Lee
| Year of publication: |
2011
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|---|---|
| Authors: | Choi, Kyuwan ; Kang, Kyung Ho ; Lee, Seoki ; Lee, Kyuseok |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 17.2011, 4, p. 885-903
|
| Subject: | Markenführung | Brand management | Diversifikation | Diversification | Unternehmenserfolg | Firm performance | Gastronomie | Restaurant industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373182