A financial approach-based measurement of brand equity in the restaurant industry
Year of publication: |
November 2017
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Authors: | Choi, Serin ; Choi, Kyuwan ; Lee, Seoki ; Lee, Kyuseok |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 23.2017, 7, p. 1515-1522
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Subject: | brand equity | brand equity measurement | financial approach | restaurant industry | Gastronomie | Restaurant industry | Markenimage | Brand image | Messung | Measurement | Markenführung | Brand management |
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