Impact of brand equity dimensions on brand purchase intention of cutomers through social media networks
Year of publication: |
2014
|
---|---|
Authors: | Ganapathi, R. |
Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 8.2014, 2, p. 71-76
|
Subject: | Brand Equity | Exploratory Factor Analysis | Purchase Intention and Regression | Markenimage | Brand image | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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