Impact of brand personality and consumer ethnocentrism in China's sportswear market
| Year of publication: |
2013
|
|---|---|
| Authors: | Tong, Xiao ; Li, Chunxiao |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 25.2013, 3 (13.6.), p. 491-509
|