The evolution of marketing channels : trends and research directions
Year of publication: |
2015
|
---|---|
Authors: | Watson, George F., IV. ; Worm, Stefan ; Palmatier, Robert W. ; Ganesan, Shankar |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 546-568
|
Subject: | Marketing channels | Retailers | Wholesalers | Franchisors | Distributors | Vertriebsweg | Distribution channel | Direktmarketing | Direct marketing | Großhandel | Wholesale trade | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade |
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