Impact of congruence in cause marketing campaigns for professional sport organisations
Donald P. Roy
| Year of publication: |
2011
|
|---|---|
| Authors: | Roy, Donald P. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 10.2011, 1/2, p. 21-34
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869675