Data mining research for customer relationship management systems : a framework and analysis
Year of publication: |
2008
|
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Authors: | Sharma, Sarika ; Goyal, D. P. ; Mittal, Ravi Kant |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 3.2008, 5, p. 549-565
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Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Datenqualität | Data quality | Bewertung | Evaluation |
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