Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Year of publication: |
2023
|
---|---|
Authors: | Ravula, Prashanth |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 149-159
|
Subject: | Bayesian models | Delivery performance | e-commerce | Online reviews | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Bewertung | Evaluation | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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