Impact of environmental turbulence on market orientation : business performance relationship in SSIs
Year of publication: |
August 2016
|
---|---|
Authors: | Andotra, Neetu ; Gupta, Richa |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 4, p. 806-820
|
Subject: | Market orientation | market turbulence | technological turbulence | competitive intensity | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
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