Impact of exogenous brand crises on consumer behaviour
Year of publication: |
2024
|
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Authors: | Chandrasekar, Kalpana ; Rehman, Varisha |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 5, p. 890-915
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Subject: | Brand crisis management | Collage construction | Consumer behaviour | Exogenous brand crisis | Repertory grid technique | Konsumentenverhalten | Markenführung | Brand management | Markenimage | Brand image | Krisenmanagement | Crisis management | Markenartikel | Brand |
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