The effects of product-harm crisis on brand performance
Baolong Ma; Lin Zhang; Fei Li; Gao Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Ma, Baolong ; Zhang, Lin ; Fei, Li ; Wang, Gao |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 52.2010, 4, p. 443-458
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Krisenmanagement | Crisis management | Markenimage | Brand image | Markenartikel | Brand | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008646964