Conceptualization of a holistic brand image measure for fashion-related brands
Year of publication: |
2015
|
---|---|
Authors: | Cho, Eunjoo ; Fiore, Ann Marie |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 32.2015, 4, p. 255-265
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand image | Scale development | Fashion-related products |
-
Conceptualization of a holistic brand image measure for fashion-related brands
Cho, Eunjoo, (2015)
-
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael, (2014)
-
Rajagopal, Ananya, (2020)
- More ...
-
Impact of fashion innovativeness on consumer-based brand equity
Cho, Eunjoo, (2018)
-
Cho, Eunjoo, (2015)
-
Conceptualization of a holistic brand image measure for fashion-related brands
Cho, Eunjoo, (2015)
- More ...