Psychological and cultural insights into consumption of luxury Western brands in India
Year of publication: |
2010
|
---|---|
Authors: | Eng, Teck Yong ; Bogaert, Julie |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 1, p. 55-75
|
Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Westlich | Western | Kulturelle Identität | Cultural identity | Indien | India |
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