Impact of marketer's influnce strategie on distribution channel partners : a comparison among distribution channel partners
Year of publication: |
2012
|
---|---|
Authors: | Mandal, Kaushik ; Roy, Kaushick |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 19.2012, 1, p. 82-123
|
Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | USA | United States |
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