Strategy, structure, and antitrust in the carbonated soft-drink industry
Timothy J. Muris, David T. Scheffman, and Pablo T. Spiller
| Year of publication: |
1993
|
|---|---|
| Authors: | Muris, Timothy J. ; Scheffman, David T. ; Spiller, Pablo T. |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Subject: | The Coca-Cola Company | PepsiCo Inc. | Softdrink-Industrie | Soft drink industry | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Unternehmenskonzentration | Market concentration | USA | United States | 1886-1990 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 259 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-89930-788-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000869803