Strategy, structure, and antitrust in the carbonated soft-drink industry
Year of publication: |
1993
|
---|---|
Authors: | Muris, Timothy J. ; Scheffman, David T. ; Spiller, Pablo T. |
Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
Subject: | The Coca-Cola Company | PepsiCo Inc. | Softdrink-Industrie | Soft drink industry | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Unternehmenskonzentration | Market concentration | USA | United States | 1886-1990 |
Description of contents: | Table of Contents [gbv.de] |
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The other guy blinked : how Pepsi won the cola wars
Enrico, Roger, (1986)
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Estimating Coke's and Pepsi's price and advertising strategies
Golan, Amos, (2000)
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Estimating Coke and Pepsi's price and advertising strategies
Golan, Amos, (1998)
- More ...
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Muris, Timothy J., (1992)
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Buyers' strategies, entry, barriers, and competition
Scheffman, David T., (1992)
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Geographic market definition under the US Department of Justice Merger Guidelines
Scheffman, David T., (1987)
- More ...