Impact of mediation devices on the museum visit experience and on visitors' behavioural intentions
Year of publication: |
2012
|
---|---|
Authors: | Jarrier, Elodie ; Bourgeon-Renault, Dominique |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 15.2012/13, 1, p. 18-29
|
Subject: | Museum | Event-Marketing | Event marketing | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour | Frankreich | France |
Description of contents: |
-- Experience ; museums ; in situ visit ; online visit ; information and communication technologies
|
-
Museums, consumers, and on-site experiences
Mencarelli, Rémi, (2010)
-
Marketing expérientiel et analyse des logiques de consommation du spectacle sportif
Bourgeon-Renault, Dominique, (2007)
-
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan, (2017)
- More ...
-
Can interactive mediation tools bridge the identity gap between the public and the art museum?
De Miguel De Blas, Marta, (2015)
-
Impact of mediation devices on the museum visit experience and on visitors' behavioural intentions
Jarrier, Elodie, (2012)
-
New marketing theories and practices emerging from innovations in the cultural and tourism sectors
Bourgeon-Renault, Dominique, (2023)
- More ...