Impact of narratives on persuasion in health communication : a meta-analysis
Fuyuan Shen; Vivian C. Sheer; Ruobing Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Shen, Fuyuan ; Sheer, Vivian C. ; Li, Ruobing |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 2, p. 105-113
|
| Subject: | Social Marketing | Social marketing | Gesundheitsmarketing | Health care marketing | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292327