Impact of Online Advertising on Consumer Buying Behaviour- An Empirical Study on Fast Moving Segment of Electronic Gadgets
Year of publication: |
[2022]
|
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Authors: | Aneesh A, Abdul Khadar ; S.N, Sandesh |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 4, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.4153473 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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