The impact of online shopping experience on risk perceptions and online purchase intentions : does product category matter?
Bo Dai; Sandra Forsythe; Wi-Suk Kwon
| Year of publication: |
2014
|
|---|---|
| Authors: | Dai, Bo ; Forsythe, Sandra ; Kwon, Wi-suk |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 1, p. 13-24
|
| Subject: | Online Purchase Intentions | Perceived Risk | Experience | Product Category | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Risikopräferenz | Risk attitude | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348269