Impact of online word of mouth on channel disintermediation for information goods
Ho Cheung Brian Lee and Xinxin Li
| Year of publication: |
2018
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|---|---|
| Authors: | Lee, Ho Cheung Brian ; Li, Xinxin |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 3, p. 964-993
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| Subject: | Information goods | content goods | self-publishing | channel disintermediation | online word of mouth | eWoM | Virales Marketing | Viral marketing | Vertriebsweg | Distribution channel | Internet | Social Web | Social web | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2018.1481671 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011955783