Impact of personal values on political consumption : the moderating role of interpersonal influence in social media
Alternative title: | Impacto dos Valores Pessoais no Consumo Político : o papel moderador da influência interpessoal em mídias sociais |
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Year of publication: |
2021
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Authors: | Domingues da Silva, Juliano ; Delapedra, Ana Tereza ; Manoel, Ana Maria Campos ; Cassiolato, Isis Helena Martins |
Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 5.2021, 3, p. 400-415
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Subject: | Political consumption | Personal value | Interpersonal influence | Social media | Consumerism | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing |
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