Impact of customer's social value on optimizing referral reward programs
Year of publication: |
2020
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Authors: | Jiang, Fenfen ; Mei, Shue ; Zhong, Weijun |
Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 30.2020, 3, p. 279-295
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Subject: | referral reward programs | social media | Social value | Stackelberg game | tie strength | word-of-mouth marketing | Virales Marketing | Viral marketing | Social Web | Social web | Soziale Werte | Social values | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
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