Impact of praise cashback strategy : implications for consumers and e-businesses
Pengkun Wu, Eric W. T. Ngai, Yuanyuan Wu
| Year of publication: |
2023
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|---|---|
| Authors: | Wu, Pengkun ; Ngai, Eric W. T. ; Wu, Yuanyuan |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 9, p. 2825-2845
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| Subject: | cashback strategy | consumer behavior | fake reviews | return rate | strategic consumer |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.14011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369468