Machine learning in marketing : a literature review, conceptual framework, and research agenda
Year of publication: |
2022
|
---|---|
Authors: | Ngai, Eric W. T. ; Wu, Yuanyuan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 35-48
|
Subject: | Conceptual framework | Literature review | Machine learning | Marketing | Research agenda |
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