Impact of Promotional Campaigns Featuring Kids on the Purchase Behavior of Customers
Year of publication: |
2013
|
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Authors: | Malik, Garima ; Guptha, Ch. Abhinav |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Marketing Management, Vol. XII, No. 1, February 2013, pp. 43-58 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 5, 2013 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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