Impact of religiosity and branding on SMEs performance : does financial literacy play a role?
Raed Khamis Alharbi, Sofri Bin Yahya and Salina Kassim
| Year of publication: |
2022
|
|---|---|
| Authors: | Alharbi, Raed Khamis ; Sofri Yahya ; Kassim, Salina |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 12, p. 2717-2741
|
| Subject: | Branding | Financial literacy | Islamic branding | Performance | Religiosity | Saudi Arabia | SMEs | KMU | SME | Markenführung | Brand management | Saudi-Arabien | Religion | Finanzwissen | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-08-2019-0162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536356