Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Arpita Khare, Dhiren Achtani and Manish Khattar
| Year of publication: |
2014
|
|---|---|
| Authors: | Khare, Arpita ; Achtani, Dhiren ; Khattar, Manish |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 2, p. 272-295
|
| Subject: | Consumer behaviour | Pricing | Retail management | Indien | India | Konsumentenverhalten | Einzelhandel | Retail trade | Einkaufszentrum | Shopping center | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349412