Designing and validating customer loyalty construct for the banking sector (evidence from Pakistan)
Year of publication: |
2022
|
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Authors: | Saif, Naveed ; Khan, Muhammad Tahir ; Khan, Irfan Ullah ; Adnan, Muhammad |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 28.2022, 3, p. 397-418
|
Subject: | AMOS | banking sector | CFA | confirmatory factor analysis | customer loyalty | customers | Pakistan | Beziehungsmarketing | Relationship marketing | Bank | Kundenzufriedenheit | Customer satisfaction | Faktorenanalyse | Factor analysis | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Privatkundengeschäft | Personal banking | Kundenbindung | Customer retention | Indien | India |
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