Impact of social media influencers on consumers' well-being and purchase intention : a TikTok perspective
Year of publication: |
2024
|
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Authors: | Jamil, Raja Ahmed ; Qayyum, Urba ; Ul Hassan, Syed Ramiz ; Khan, Tariq Iqbal |
Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 33.2024, 3, p. 366-385
|
Subject: | Argument quality | Consumer well-being | Elaboration likelihood model | Kindness | Social media influencer | Source's credibility |
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