Impact of Sponsorship and Publicity on Brand Equity
Year of publication: |
2014
|
---|---|
Authors: | Tufail, Sajid ; Saeed, Rashid ; Zameer, Hashim ; Bilal, Muhammad ; Naeem, Bilal |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 12, p. 15-23
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | Publicity | Sponsorship | Brand Equity |
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